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From the monthly archives:

January 2010

Word of Mouth in Marketing for Big Soda

January 31, 2010

Word of Mouth in Marketing

Word of mouth in marketing is perhaps the most potent type of recommendation there is. Someone talking to someone else about your product is invaluable- and the rise of social media is only making those kind of conversations more frequent, and searchable. New word of mouth marketing campaigns from Coke and [...]

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Social Media World Forum

January 26, 2010

Social Media World Forum 15-16th Marth 2010
Why Attend?

5 compelling reasons to attend:

Two conference streams for 2 days – get access to over 120 top speakers

Schedule meetings in advance and improve your connections – take advantage of our pre-show online meeting planner

Integrated events experience with Social Networking World Forum and Mobile Social Networking conference – combined exhibition [...]

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Blog Reviews and Word Of Mouth Marketing

January 23, 2010

Blog reviews and word of mouth marketing
Having your blog reviewed is a good word of mouth marketing tool. How do you go about this? Alexa allows reviews of your blog again. To make it easy for someone to review your blog use their new Review Widgets to help promote your blog.
You can also request blog [...]

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Word Of Mouth Blog Writing

January 21, 2010

Word of Mouth Blog Writing
Word of mouth blog writing is a growing field- afterall, what better format for talking about the word of mouth marketing approach than on a word of mouth blog?
The blog itself is a word of mouth venue- blogs have grown from a personal diary into a sophisticated, ubiquitous form of communication, [...]

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Influencer Marketing: Word of Mouth Marketing Through Influential Individuals

January 19, 2010

Influencer Marketing
Influencer marketing is a type of word of mouth marketing that targets influential individuals rather than large groups. Influencer marketing is often more nuanced and focuses on niche marketing campaigns, often attempting to catalyze word of mouth tactics by influencing the influencer.
According to Wikipedia, Influencer Marketing is:
“…a form of marketing that has emerged from [...]

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Blog Popularity With URLfan

January 18, 2010

Want to know about the popularity of your blog? Check out URLfan. Differing from Alexa, URLfan ranks blogs by mentions using RSS feeds. Plus the ranking is in real time. Your blog is compared to 3,783,534 other websites not just blogs. There’s a top 100 listed every day and a Buzz Radar which top buzz [...]

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Fill Out Facebook Profile Completely

January 14, 2010

Fill out your Facebook profile completely in order to market your company, yourself or your blog. All information is necessary for people, new fans and customers in the making, to know. You want to build trust and this is one essential way to do so.  When a new person comes to your Facebook page, they [...]

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Domino’s Pizza Markets Failure

January 10, 2010

Domino’s Pizza new marketing tactic is to admit to failure. Their campaign called “The Turnaround”  features the failure of making pizza that tastes good. It’s on You Tube videos, TV ads, on their own blog, on Facebook, on their Twitter Account  and even offers a money back guarantee.  There are consumer complaints like their crust [...]

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Social Media And Word Of Mouth Marketing

January 8, 2010

Social Media is a form of Word Of Mouth Marketing. In fact it is huge part of it. Social Media is expected to skyrocket in use this year. With millions of people using the Internet on a daily basis, now that the Internet can be mobile (iPhones for example), and people read online reviews of [...]

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