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From the monthly archives:

January 2010

Snuggie Marketing

January 7, 2010

What can we learn about marketing from Snuggie? A whole lot! I remember seeing the first commercials for Snuggie and thinking that they wouldn’t last a week. It’s been almost a year now. I believe they were first on TV in February 2009 and they are going strong. Well, I never! A Snuggie is just [...]

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Email communications platform win with personalized and targeted messages for Strongmail

January 7, 2010

Email communications platform win with socialized email for Strongmail. Companies are finally waking up to the fact that consumers have had enough of bulk email and are finally choosing their email communications platform for their ability to send personalized and targeted messages, we say AT LAST. Strongmail has announced that it was selected by InterContinental Hotels [...]

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Free Samples For Word Of Mouth Marketing

January 5, 2010

Provide free samples for word of mouth marketing and listen to the buzz. There have been some large campaigns where free items have been given to consumers that had people talking about it online and was so popular that it even made it to the news. Remember the free Dr. Pepper from Guns N’ Roses [...]

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Gaspedal Word Of Mouth Supergenius Conference

January 4, 2010

Gaspedal Word of Mouth Supergenius Conference will be held December 16, 2010 in Chicago. This one day event is the “How To Be Great At Word Of Mouth Marketing” event. There are 12 classes and 12 real word case studies with 6 authors all in one day. Talk about brain bending! Classes: How to Create [...]

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