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From the monthly archives:

April 2010

Fan Appz Professional Helps Small Businesses Engage and Monetize Online Audience

April 27, 2010

“We actually drove over 55% conversion rates in some of these cases… You don’t get anything close to that when you put up traditional ads…” — Jon Siegel, Fan Appz CEO
Businesses everywhere are utilizing social media as a compelling new area in their word of mouth marketing strategy, and engaging an online audience through [...]

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Why Blogger Outreach For Word of Mouth Marketing

April 24, 2010

Blogger Outreach Word of Mouth Marketing
Blogger outreach is an increasingly important component of any word of mouth marketing campaign. While traditional word of mouth marketing relied heavily on people talking to each other and traditional public relations on the media, blogging has cemented itself as the perfect storm of the two. Blogging retains the personal [...]

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Foursquare Day Word of Mouth Marketing

April 16, 2010

Foursquare Day Word of Mouth Marketing
Happy Foursquare Day, everyone! What? You hadn’t heard? It’s April 16, numerically 4/16, and if you’re counting, four “squared” is 16. So, 4 squared is 16. Foursquare- get it?
Rabid fan loyalty and innovation are things that you can’t buy or predict for a brand or product, and Foursquare has both. [...]

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