February 14, 2011
Social PR is a weird concept. First off, forget the idea that it’s anything to do with non-profits or the environment; it might have done ten years ago – but today social = online. Secondly, forget press releases; forget having lunch with the Editor. Social PR is about creating and sharing good content. Content which [...]
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August 2, 2010
You already know the important role Social Media plays in Word of Mouth Marketing. What many may not realize is that integrating your email marketing into your Social Media activities is the most effective way to ensure that you maximize your ROI. The time, effort and money you spend on Social Media is only truly [...]
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