From the category archives:

Social Media Marketing Events

Word Of Mouth Marketing and Social PR

February 14, 2011

Social PR is a weird concept. First off, forget the idea that it’s anything to do with non-profits or the environment; it might have done ten years ago – but today social = online. Secondly, forget press releases; forget having lunch with the Editor. Social PR is about creating and sharing good content. Content which [...]

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North American Affiliate Marketing Awards

January 19, 2011

The North American Affiliate Marketing Awards were launched today by Murray Newlands “I want to give back to an industry I love and that has done well for me,” Newlands said. “I’ve learned and benefitted so much from others in the field in the 11 years I’ve been active in it. I wanted to help establish [...]

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More Forms of Word of Mouth Marketing

December 5, 2010

Before there was Social Media there was Affiliate Marketing. While both are forms of Word of Mouth Marketing (and so is the original form – people telling each other in person, by snail mail or by phone), online womm is by far faster and more powerful. If you’re headed to Las Vegas to attend Affiliate [...]

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Early Bird Deadline for Social Media Email Marketing Event in San Francisco

August 2, 2010

You already know the important role Social Media plays in Word of Mouth Marketing. What many may not realize is that integrating your email marketing into your Social Media activities is the most effective way to ensure that you maximize your ROI. The time, effort and money you spend on Social Media is only truly [...]

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