From the category archives:

Word Of Mouth Marketing

Social Media Marketing 2010

May 13, 2010

Social Media Marketing 2010 will bring together leading brands and marketing experts to explore the viral power of social networks. With the rise of social networks a new marketing medium has emerged: one that requires trust, rewards value and thrives on word-of-mouth. From blogging to video-sharing, Flickr to Twitter, social media marketing is delivering impressive [...]

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Fan Appz Professional Helps Small Businesses Engage and Monetize Online Audience

April 27, 2010

“We actually drove over 55% conversion rates in some of these cases… You don’t get anything close to that when you put up traditional ads…” — Jon Siegel, Fan Appz CEO Businesses everywhere are utilizing social media as a compelling new area in their word of mouth marketing strategy, and engaging an online audience through [...]

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Why Blogger Outreach For Word of Mouth Marketing

April 24, 2010

Blogger Outreach Word of Mouth Marketing Blogger outreach is an increasingly important component of any word of mouth marketing campaign. While traditional word of mouth marketing relied heavily on people talking to each other and traditional public relations on the media, blogging has cemented itself as the perfect storm of the two. Blogging retains the [...]

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Foursquare Day Word of Mouth Marketing

April 16, 2010

Foursquare Day Word of Mouth Marketing Happy Foursquare Day, everyone! What? You hadn’t heard? It’s April 16, numerically 4/16, and if you’re counting, four “squared” is 16. So, 4 squared is 16. Foursquare- get it? Rabid fan loyalty and innovation are things that you can’t buy or predict for a brand or product, and Foursquare [...]

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uApp Lets You Build Your Own iPhone App. For Free.

March 25, 2010

Word of Mouth Marketing iPhone App uApp Earlier this afternoon I spent 45 minutes designing an iPhone app. It was a fill in the blank screen, similar to filling out an online profile, and you can add video, photos, links and rss feeds. You choose the image you want for your icon, and you choose [...]

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#SXSW Interactive is Happening Right NOW!

March 13, 2010

SXSW Interactive word of mouth marketing has to be the most powerful force in the social media world that I can think of. #sxsw isn’t a trending topic yet, but it will be. Today, March 12, is the beginning of SXSW Interactive, the biggest collection of social media geeks in the U.S. all year. Twitter [...]

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Word of Mouth Marketing Foursquare

March 6, 2010

Word of Mouth Marketing Foursquare Word of mouth marketing Foursquare – style: what do you know about it? If history serves as any kind of guide (well, recent history, that is), what’s going on at SXSW is what will be going on for the rest of the media community for the rest of the year, [...]

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Word of Mouth Marketing San Francisco

February 23, 2010

Word of Mouth Marketing San Francisco Word of Mouth Marketing San Francisco Bay Area is a hotbed of innovation in all kinds of ways- from the computer and Internet innovations of Silicon Valley to the creative mecca of San Francisco itself that has been at the forefront of new uses of words since the beat [...]

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Word of Mouth Marketing UK

February 21, 2010

Word of Mouth Marketing UK Word of Mouth Marketing UK is thriving, bringing together elements of social media and inbound marketing with more traditional word of mouth marketing elements of event marketing and basic face to face conversations. Word of mouth marketing UK style is, of course, in many ways similar to word of mouth [...]

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