Email communications platform win with socialized email for Strongmail.
Companies are finally waking up to the fact that consumers have had enough of bulk email and are finally choosing their email communications platform for their ability to send personalized and targeted messages, we say AT LAST.
Strongmail has announced that it was selected by InterContinental Hotels Group, the world’s largest hotel group by number of rooms, to provide the company with the platform through which its marketing and transactional email streams can be delivered.
Steve Sickel, Senior Vice President, Distribution and Relationship Marketing at IHG. “Not only does StrongMail give us complete control over our sending environment, it will provide integration capabilities for delivering highly personalized and targeted messages.”
