Fill out your Facebook profile completely in order to market your company, yourself or your blog. All information is necessary for people, new fans and customers in the making, to know. You want to build trust and this is one essential way to do so. When a new person comes to your Facebook page, they are likely to click through all of the links to learn about your company so seeing a blank space is noticeable.
For a Facebook page, add a photo. If you have a logo, use that. Use the avatar that you are known for on other social media sites otherwise. Under your photos is an area for a description and links. Add your Twitter, blogs and website links. Be sure that your description is catchy yet includes keywords that you use as anchor text. Next is Information. This is where you include your birthday, home town and other social media links. Add your Facebook Fan page, group page and other links here.
For your Facebook Fan Page, there is the Info page where you can share when your company, website or blog was founded, the link, Company Overview and Products. If some of these categories don’t fit, of course you can leave these blank. That will not be an issue. You can add Twitter updates, blog RSS feeds, press releases and other updates. On your Fan Page, be sure to interact with your fans. Answer questions, reply to complaints and thank fans for compliments. You can also add your favorite fan pages on your own page. This creates community.
Facebook profiles are necessary for marketing. Information should be included to gain trust and to make use of this free social media tool.
