Provide free samples for word of mouth marketing and listen to the buzz. There have been some large campaigns where free items have been given to consumers that had people talking about it online and was so popular that it even made it to the news. Remember the free Dr. Pepper from Guns N’ Roses after they released Chinese Democracy? It was such a big hit (the free soda) that the website was crashed and the offer had to be extended. Oprah Winfrey provided coupons for free KFC grilled chicken and there were issues with the website at KFC and an uproar ensued. This offer was extended also.
Does this mean that your small company can give away free samples and get the same word of mouth marketing that Dr. Pepper and KFC got? Probably not, but if you target your samples through blog giveaways and online promotions, you can get some strong buzz going. Help out your bloggers by sharing the links and dates of their giveaways. Ask that they make the rules easy. Provide more than one sample per blogger.
You can also bypass bloggers and provide samples on your own website but be prepared for a large increase in traffic. Don’t turn this promotion into an obstacle for potential customers. Be sure to provide a thank you note with a list of websites or stores where they can purchase your product. Make the sign up form easy to complete. Ask them to opt into newsletters and more information about your product. Create a free sample event that will give you positive and long lasting word of mouth marketing.
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