Gaspedal Word of Mouth Supergenius Conference will be held December 16, 2010 in Chicago. This one day event is the “How To Be Great At Word Of Mouth Marketing” event. There are 12 classes and 12 real word case studies with 6 authors all in one day. Talk about brain bending!
Classes:
- How to Create Your Word of Mouth Marketing Plan with Bob Pearson
- How to Stay Out of Trouble: WOM Ethics, Policies, and Training with Andy Sernovitz
- How to Create a Fan Community with Spike Jones
- How to Work With Bloggers and Influencers with Virginia Miracle
- How to Create Buzzworthy Topics with John Moore
- How to Measure Word of Mouth with Olivier Blanchard
- How to Create and Promote Your Blog with Jason Falls
- How to Create Offline Word of Mouth with Saul Colt
- How to be Awesome on Twitter and Facebook with Allan Schoenberg
- How to Inspire WOM with Customer Service with Lane Becke
- How to Create Word of Mouth on Zero Budget with Randy Lopez
- How to Respond to Feedback, Posts, Comments, and Reviews with Lindsay Lebresco
- BONUS Keynote – Love or Marketing? How Word of Mouth Will Save Your Brand with Andy Sernovitz
Case Studies:
- LEGO
- The Land of Nod
- PEMCO Insurance
- Coca-Cola
- Random House
- Texas Instruments
- intuit
- Domino’s Pizza
- Maker’s Mark
- Starbucks
- Dreamfield’s Pasta
- Buck’s First Credit Union
Authors:
- Andy Wibbels author of Blog Wild!
- Paul Gillin author of Social Media Marketing
- Lois Kelly author of Beyond Buzz
- Andy Nulman author of Pow! Right Between The Eyes
- John Jantsch author of Duct Tape Marketing
- Mitch Joel author of Six Pixels of Separation
Where:
Chicago’s Gleacher Center
450 North Cityfront Plaza Drive
Chicago, IL 60611
When:
December 16
7:30am-5:00pm
Price:
$750
