The gist of the report is that email and social media are going growing areas of marketing expenditure while “traditional” marketing is going to suffer. This is not surprising with greater returns seen in “new media” and word of mouth marketing.
Notes:
Survey of more than 1,000 business executives reveals positive economic outlook and significant increase in marketing budgets in coming year
48 percent of businesses are increasing overall marketing budgets in 2010, and email and social media marketing are the two leading areas of investment at 69 percent and 59 percent respectively. Search marketing comes in third at 42 percent. Conversely, events and direct mail lead the pack in decreased spend at 44 percent and 42 percent respectively.
Survey Highlight
http://www.strongmail.com/company/news-and-events/press_120209.php
