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Strongmail announces Email and Social Media Marketing Are Top Areas of Investment in 2010

by admin on December 3, 2009

The gist of the report is that email and social media are going growing areas of marketing expenditure while “traditional” marketing is going to suffer. This is not surprising with greater returns seen in “new media” and word of mouth marketing.

Notes:

Survey of more than 1,000 business executives reveals positive economic outlook and significant increase in marketing budgets in coming year

48 percent of businesses are increasing overall marketing budgets in 2010, and email and social media marketing are the two leading areas of investment at 69 percent and 59 percent respectively. Search marketing comes in third at 42 percent. Conversely, events and direct mail lead the pack in decreased spend at 44 percent and 42 percent respectively.

Survey Highlight

  • 89% of businesses plan to increase or maintain marketing spend in 2010
  • 50% of businesses expect customers to spend more; 23% to spend the same; 8% to spend less
  • 69% of businesses plan to increase marketing budget for email; 59% social media; 42% search
  • 69% of businesses plan to integrate email and social media in 2010
  • 64% of businesses identify increasing awareness as primary value for social media

    • http://www.strongmail.com/company/news-and-events/press_120209.php

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