February 5, 2010
Super Bowl Word of Mouth Marketing
Ah, the Super Bowl. That great American television orgy of advertising. Traditionally it is the single biggest ad spend for many large companies, and the ads themselves have taken on almost a word of mouth life of their own and, in some ways, are anticipated as much as the game [...]
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January 31, 2010
Word of Mouth in Marketing
Word of mouth in marketing is perhaps the most potent type of recommendation there is. Someone talking to someone else about your product is invaluable- and the rise of social media is only making those kind of conversations more frequent, and searchable. New word of mouth marketing campaigns from Coke and [...]
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