February 14, 2011
Social PR is a weird concept. First off, forget the idea that it’s anything to do with non-profits or the environment; it might have done ten years ago – but today social = online. Secondly, forget press releases; forget having lunch with the Editor. Social PR is about creating and sharing good content. Content which [...]
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December 5, 2010
Before there was Social Media there was Affiliate Marketing. While both are forms of Word of Mouth Marketing (and so is the original form – people telling each other in person, by snail mail or by phone), online womm is by far faster and more powerful. If you’re headed to Las Vegas to attend Affiliate [...]
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