February 14, 2011
Social PR is a weird concept. First off, forget the idea that it’s anything to do with non-profits or the environment; it might have done ten years ago – but today social = online. Secondly, forget press releases; forget having lunch with the Editor. Social PR is about creating and sharing good content. Content which [...]
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December 22, 2009
Using Twitter as a marketing tool needs to be done with moderation. You don’t want to be considered a spammer on Twitter because you only link to your website and clutter your Twitter stream with ads. On Twitter, you must also form connections. Be friendly, ask questions, share information and retweet for others. Form connections [...]
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