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Word Of Mouth Marketing and Social PR

February 14, 2011

Social PR is a weird concept. First off, forget the idea that it’s anything to do with non-profits or the environment; it might have done ten years ago – but today social = online. Secondly, forget press releases; forget having lunch with the Editor. Social PR is about creating and sharing good content. Content which [...]

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Word of Mouth Experts

September 3, 2010

While there are aspects of Word of Mouth involved in most Internet Marketing and Social Media activities, there are experts who have focused very specifically on Word of Mouth best practices and cutting edge strategies for years. These are Word of Mouth experts you will definitely want to learn from and know about: ANDY BEAL, [...]

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Brian Solis Word of Mouth SuperGenius Video

August 12, 2010

Brian Solis was one of six prominent speakers who are also all authors at an event this past July 20, 2010 focused on how to be great at Word of Mouth Marketing. Even though that event is past, there are many more opportunities to learn from Brian. We’ll start with this short (5:20 minute) Word [...]

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Word of Mouth Marketing for the Super Bowl

February 5, 2010

Super Bowl Word of Mouth Marketing Ah, the Super Bowl. That great American television orgy of advertising. Traditionally it is the single biggest ad spend for many large companies, and the ads themselves have taken on almost a word of mouth life of their own and, in some ways, are anticipated as much as the [...]

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Word of Mouth in Marketing for Big Soda

January 31, 2010

Word of Mouth in Marketing Word of mouth in marketing is perhaps the most potent type of recommendation there is. Someone talking to someone else about your product is invaluable- and the rise of social media is only making those kind of conversations more frequent, and searchable. New word of mouth marketing campaigns from Coke [...]

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Word Of Mouth Blog Writing

January 21, 2010

Word of Mouth Blog Writing Word of mouth blog writing is a growing field- afterall, what better format for talking about the word of mouth marketing approach than on a word of mouth blog? The blog itself is a word of mouth venue- blogs have grown from a personal diary into a sophisticated, ubiquitous form [...]

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WOM-COMM Certificate Program From WOMMA

December 28, 2009

WOMMA is holding WOM-COMM Certificate Program online. WOMMA (the Word of Mouth Marketing Association) will be presenting this program via webinar on six Tuesdays beginning January 5th. This is the schedule of the program: January 5- Defining WOM And How It Fits Into An Integrated Marketing Campaign with Geoff Nelson & Chris Aarons January 12- [...]

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Word of Mouth Marketing Campaign

December 27, 2009

Word of Mouth Marketing Campaign Word of mouth marketing campaign design and management sound simple until you try to make them happen. A word of mouth marketing campaign that works requires strategic forethought, diligent execution, accurate monitoring , and a little bit of luck While there’s nothing to be done on the luck part, here [...]

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Word of Mouth Marketing Awards

December 20, 2009

Word of Mouth Marketing Awards Word of Mouth Marketing Awards are a fun way to recognize the thought and execution leaders out there in the word of mouth marketing industry- and a natural outgrowth for a young industry with an enthusiastic central organization. Probably the biggest word of mouth marketing awards are hosted and presented [...]

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