Find out how to use site acceleration to boost your marketing campaign!
Most potential leads are lost within the first eight seconds of hitting your landing page. This means that, at most, you have eight seconds to capture someone’s attention. Eight seconds. This is after they’ve already seen your landing page’s header (assuming they found your page on a search engine) and have probably read your meta description or at least skimmed the first few sentences of your landing page and decided it’s relevant.
People who write for websites are usually the same people who do the day-to-day WordPress work on the site, simply because advanced technical knowledge is not needed to run most websites. As a result, the people who tweak the site after the initial design are not always technically adept, and even more frequently have a stronger background in writing than in marketing. Especially after Google’s Panda update, webmasters try to write as much text as possible as long as it’s over 500 words and spend less energy on making sure that people actually can use their site simply because they don’t have the time to anymore.
This means that the people writing a website’s content often don’t think about how their audience will react to other aspects of their site, especially technical ones like load time. With an increasing emphasis on rich content like videos and images, a lot of websites take so long to load that potential leads get frustrated and leave, even though they’re already interested in the site and have clicked on an appealing headline in a search engine.
That’s why my company provides a content delivery network. MaxCDN makes sites load faster by hosting the website on multiple, supercharged servers, instead of having it hosted on just one server. This means that people who would be geographically far away from a traditional server won’t have to wait long for the site to load (as an added bonus, this gives you free SEO since Google ranks sites that load faster higher on its search results). Furthermore, MaxCDN hosts video content on separate superfast servers so that the video doesn’t slow down your site’s load time for Google.
With site acceleration, you can boost your SEO so you have more potential leads and increase conversion rate so that more people buy your product!
David Henzel
This is a guest post by David Henzel. David is the Vice President of Marketing at NetDNA, a company dedicated to helping people increase eCommerce revenue.
