Word of Mouth Marketing Association
Word of Mouth marketing on the web embraces social media networks that offer the same kind of influential communication that word of mouth conveys offline. And when there is so much innovation and such rapid change occurring, you know someone is tracking and aggregating, learning and teaching about this new forum for outreach- that someone is the Word of Mouth Marketing Association (WOMMA).
The Word of Mouth Marketing Association takes keeping up with the rapidly growing and changing industry of word of mouth marketing and social media marketing very seriously, and currently boasts hundreds of marketers and agencies in their ranks. The see their role as supporting and championing word of mouth marketing while maintaining its integrity as a communication and marketing platform. They have a great library of case studies for download, and comprehensive PDF’s with industry forecasts, a WOM 101, and an ethics toolkit.
The Word of Mouth Marketing Association focuses on 4 things:
1. Training
With so many new techniques and tools, it can be a challenge for word of mouth marketing professionals themselves to keep up with it all. WOMMA holds webinars, on site trainings and conferences to help word of mouth marketers learn how to use new word of mouth marketing tools. They do a great job of training people on how to use new tools, but also how to use them well from a marketing perspective.
2. Best Practices
With all of these new techniques, it’s important to stay up on word of mouth marketing industry best practices. The Word of Mouth Marketing Association, as a central agency in the industry, has access to updates from around the web and the world- they know what the best practices are and make it their top priority to tell you about it, whether through their webinars and events or through links on their site.
3. Standards and Metrics
This is such a challenge in the word of mouth marketing industry. Tracking communication, ROI metrics and analyzing highly differentiated data can make turning word of mouth into numbers you can present to current or potential clients a nightmare- Word of Mouth Marketing Association does a really good job of taking surveys, collecting information and getting it out there.
4. Mainstreaming
Word of mouth marketing is still thought of as an add-on or a wild card by a lot of marketers and businesses. The Word of Mouth Marketing Association brings data analysis and credibility to a very much still emerging field.
The Word of Mouth Marketing Association is a group of other people who are passionate about WOM, same as you, and they are working hard for legitimacy, understanding, and industry growth within the word of mouth marketing field. They are a growing influence across the industry, and well worth either being a member of or at least following for reference.
To learn more, visit them at WOMMA.org
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