Word of Mouth Marketing Agency Options
Word of Mouth Marketing is something that can happen on many scales- you can start a word of mouth marketing campaign on your own, enlisting your existing network of friends, family and colleagues to spread the word about your new product or service. It’s deceptive in that it can be considered free marketing, but the real cost shows up in the amount of time required to make a true impact.
If you find yourself wanting a new word of mouth marketing campaign and you have the money but not the time, enlisting the help of a word of mouth marketing agency is a great option- and at that point, there are a slew of options for which word of mouth marketing agency to go with.
Agencies have created many coordinated and strategic options for amplifying the organic effects of word of mouth marketing-
Word of Mouth Marketing Agency
Options and Strategies
1. Street Teams
Street teams are one of the foundations of coordinated word of mouth marketing strategy. In essence, a word of mouth marketing agency will take your product or messaging and assemble a team of outgoing, talented people who look however you want them to. The agency will identify key places and times to pass out flyers in high-traffic locations, staff a booth with pop up displays at a conference or tradeshow, or mingle at an event that has a lot of your target market in attendance. The technique is great for getting thousands of “impressions” in a face-to-face setting and amplifies the basic premise of word of mouth marketing- when people tell you about something, it has more of an impact than when you see it on a sign or a commercial. For some examples of various street team programs, check out Attack! Marketing.
2. Digital and Social Media Marketing
In the digital age of the Internet, word of mouth has come to encompass the social media space. Engaging consumers online can push word of mouth marketing and messaging with dramatic speed and exponential results using social media networks, blogger outreach and other kinds of digital or viral marketing. In essence, it is applying the word of mouth marketing techniques with the online community- choose your message, find the right influencers and communities, let them know about your product or service and make it easy for them to tell their networks about you. But, of course, it’s more complicated and time-consuming than that if you want to do it large-scale and strategically. To learn more about the variety of options, check out Fanscape.
3. Mobile Marketing:
There are over 4 billion text messages sent and received in the U.S. every year- it is quickly becoming one of the main communication methods of the 21st century. Mobile marketing takes the new form of word of mouth communication and turns it into a word of mouth marketing technique. The benefit is adding a direct call to action (asking consumers to text in) to every messaging impression. Instead of asking people to go and watch a youtube video or remember a company url, asking people to text in a real-time direct response cuts down on the gap between getting and responding to the message. For more detail, check out Mosio.
