Word of Mouth Marketing Awards
Word of Mouth Marketing Awards are a fun way to recognize the thought and execution leaders out there in the word of mouth marketing industry- and a natural outgrowth for a young industry with an enthusiastic central organization. Probably the biggest word of mouth marketing awards are hosted and presented by the Word of Mouth Marketing Association (WOMMA).
But what do you call word of mouth marketing awards? And where do you host he ceremony for some of the most innovative and creative marketers in the country? Well, you call them the WOMMY’s and you throw the party in Vegas.
This past November the 4th Annual Summit for the WOMMY’s recognized the best of the best with word of mouth marketing awards. Here’s a glimpse at the…
Word of Mouth Marketing Awards Gold Medal Winners
Momentum Award- (Best word of mouth program to juice existing products/services)
Gold: Intuit Small Business United (Access Communications)
Intuit is a bottom line awesome small business web service with an extremely active online community. They get word of mouth and social media buzz whether they try or not, but when they go for it they know exactly how to make it happen.
Introduction Award- (Best word of mouth program to introduce new products/services)
Gold: Dodge – Baby Made on Board
You need to watch the video for this campaign- Executed in Belgium, Dodge dealers invited people to come to the dealership and have sex in the car- if you have a baby 9 months later you get a free Dodge! They made a really funny website where you can tickle a baby or try and shake a Dodge to get a male and female voice to make sex sounds and try to get them to come together- just go watch the video. Somehow they made it funny and tasteful. It’s great.
Experiential Award (Best word of mouth program as the result of great customer experience)
Silver: Feld Family Activator Program (Mom Central)
Working with the very active Mommy-blogger community, the Feld Entertainment essentially incentivized families to become word of mouth marketers for new shows and entertainment options. Applicants were selected based on their online and offline community influence- In exchange, participants get free tickets to shows and backstage access.
Engagement Award (Best word of mouth program fostering deeper relationships between brand and customer)
Gold: The Clickable Gurus: Company Ambassadors Who Drive Reputation, Sales, Innovation and Customer Loyalty Through Word of Mouth (Clickable Inc.)
Straightforward and highly effective concept- They recruited search marketing experts to make a video talking about their search marketing expertise. Perfect.
WOMMA gives word of mouth marketing awards to campaigns that “clearly identified business problem” and then crafted “a well-articulated insight into the problem; a creative solution; and results that relate back to the business problem.”
Creatively identify, solve and track- that’s how you win word of mouth marketing awards.
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- The Importance Word Of Mouth Marketing Word of Mouth Marketing is, essentially, people recommending products...
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